Generate Your Personalized POTS Line Replacement Business Case

A business case is a structured argument used to persuade decision-makers to approve a project. It includes current state assessment (costs and risks of keeping analog POTS), proposed solution (digital POTS replacement solution), cost/benefit analysis, ROI, assessment of alternatives, compliance/regulatory implications, and the implementation plan. A strong business case clearly shows why change is required, how it will be executed, and what value it will deliver. The business case is often accompanied by a project charter or summary.

A project charter can be paired with a business case and is a foundational document that formally authorizes a project. For POTS line replacement, the project charter should define objectives (e.g. reduce costs, improve compliance, enable new features), scope (which locations and services are in/out), stakeholders (IT, facilities, compliance, finance), timelines, risks (e.g. service downtime, regulatory mandates), budget, and roles/responsibilities. It sets expectations and acts as a reference point throughout the project lifecycle.

Legacy POTS service is being phased out nationwide, costs are rising, and carriers are reducing support. Waiting increases operational risk, especially for critical systems like fire alarms and elevator phones. Acting now ensures continuity, compliance, and predictable cost savings. 

Traditional POTS lines are increasingly expensive as carriers phase out copper infrastructure, often rising significantly year over year. With Ooma AirDial, organizations typically see 60% lower monthly phone bills compared to maintaining legacy analog lines. Beyond direct savings, AirDial consolidates multiple analog devices onto a single managed solution, further reducing carrier charges, maintenance overhead, and long-term operational expenses. 

Not migrating creates three main risks: 

1. Service interruption as carriers shut down analog infrastructure. 

2. Regulatory non-compliance, especially for emergency systems like fire panels and elevator phones. 

3. Rising operational costs from maintaining outdated technology. 

Yes. AirDial is designed to support life-safety applications, including fire alarms, elevator phones, security systems, and fax machines. It complies with national and local codes, ensuring continuity for mission-critical devices. 

AirDial provides built-in LTE and ethernet technology, battery backup (more than 24 hours). In practical terms, this means fire alarms and elevator phones continue working even during a power outage or internet disruption. 

Most organizations can implement AirDial quickly starting with a small pilot and scaling site by site. Since the device supports standard analog connections, installation is straightforward and often requires little to no changes to existing equipment. AirDial can be self-installed or delivered as a turnkey solution with white-glove service. 

AirDial meets UL, NFPA, ASME, and local fire code requirements. Demonstrating compliance is important to regulators and insurers. A business case framed around risk reduction and compliance assurance resonates strongly with executive leadership.  Maintaining compliance is critical to occupancy levels. 

AirDial is managed centrally through a cloud portal. IT and facilities teams can monitor devices, receive alerts, and track performance for hundreds of sites without manual checks. For executives, this means operational efficiency and reduced management overhead. 

Frame the business case around three pillars: 

• Financial impact: quantified cost savings and ROI timeline. 

• Risk mitigation: regulatory compliance, reliability during outages, continuity of emergency systems. 

• Strategic alignment: supporting digital transformation, eliminating legacy dependencies, and future-proofing infrastructure.